Sales and Marketing – The Keys to Success Online

Many of you have heard the saying, “build a better mouse trap, and the world will beat a path to your door”. Well this is only true if the world knows about your better mouse trap.

You can have the best product, service or business opportunity, but if no one knows about it then you will not be successful. Nothing happens until a product is marketed and a sale made. These two disciplines are often treated as two separate and distinct departments. I would argue that they are merely two very necessary and important steps in a process. 

Marketing is the process of letting people know what your product, service or opportunity is. It provides just enough information to engage a prospect and entice them to take action. Usually, the action taken is to find out more detailed information. This is the beginning of the sales process. If you are not able to market effectively on the internet you will not be successful. Sales is the actual process of turning a prospect into a customer. This is accomplished through a consultative approach where the prospect is an active participant in the process. The final step of the process is the customer agreeing to the sale.

In order to learn how to market on the internet you need to understand how the internet is different from traditional forms of marketing. The first thing you need to know is that your potential audience is staggeringly huge. In fact, it is global. The potential for dilution of your message is incredibly high. As a result, you must set yourself, and your message, apart from you competition. You also must be crystal clear about who your target market is. If your product applies to several markets, then you must write separate, targeted ads for each market segment.

Decide if you are going to use free or paid methods of advertising. Paid methods, such as, Google, Yahoo, MSN, on line classified ads, and ezine ads will usually yield the fastest results. One note of caution here, do your research before you invest your advertising dollars. It is easy to set up advertising campaigns for any or all of these services, but you need to know what you are doing. If you don’t you will spend a lot of money, for little or no results. The rules for using these services are as fluid as the internet itself. Make sure you are up to date on the latest changes and seek out help when you need it. This is not the area that you want to just “wing it”. It can spell disaster for your new business.

Free methods of marketing are now more accessible then ever before. The internet has reached a new stage of development. The ability of non technical individuals to develop successful marketing campaigns is a reality. This does not mean that there is no learning curve involved. It does mean that the “determined entrepreneur” can master the necessary skills to put in place a marketing campaign that might have cost thousands of dollars just a few short years ago. Collectively, this group of free services are known as “Social Media” or “Web 2.0″ (meaning the second generation of the Web). Some of these are Ezinearticles, Twitter, MySpace, FaceBook, YouTube, and Squidoo. This is only a small sample of the free sites available to market your business. The list is extensive and new players are appearing everyday.

I would recommend that you seek out one of the reputable training services to help you learn both the paid and free methods of marketing on the internet. It is an investment that is worth its weight in gold, and is also a business expense. Many new internet entrepreneurs are on a tight budget and will choose to use exclusively free methods of marketing. There is nothing wrong with this approach. It can be very successful, but it requires more time to develop on the front end. Ultimately, is would be most advantageous to utilize both free and paid methods of marketing in combination. This does not mean that you need an enormous budget for paid marketing. Start out small until you are confident that you know the ins and outs of the service or services you are using. You can then choose to increase your budget or expand into other paid services.

Bottom line, you must become proficient at marketing on the internet. Develop a plan, implement it, follow through and be patient. Commit to continually educate yourself on new and advanced techniques of marketing. This will not only refine your skills for your primary business, but also allow you to market those skills to others.

If you take the time and seriously apply what you learn to this new business frontier, you will be successful.

Moneymaking Through an Online Business – Email Marketing

Email marketing is a very good strategy that you can use for your online business. It’s definitely worth a try. It has a lot of advantage in bringing traffic, subscribers, and more profit to your business for a longer period of time.

To make sure that this strategy will work for you, you need to make sure that you know what you are doing would help you produce more traffic to the website where you direct your customers, and you make your customers feel that they important enough to your business that you would like to serve them more.

To address the first the web traffic issue, you must have the right tools and concepts to help you out in achieving this. You need an opt in option in your website. This would allow you to capture the email addresses of people who are positively interested with what you are offering, so you can get in touch with them.

Another option is that you can try purchasing co-registration leads that would build an efficient mailing list for you in an instant. From here, you can easily obtain email addresses through your auto-responder, and build your list from there.

Now, if you would like to keep these potential subscribers, you need to get them informed about what’s new, and what’s in it for them if they subscribe to your offer. How do you go about this? You have to create eye-catching emails or newsletters that would involve the reader, and have them read for more details, after which you add in your sales pitch stating how beneficial the product is for them. Eventually, by doing this on a regular basis, you’ll gain their trust – and there goes your sales.

Of course you will need tools to send out those emails for you, and make your life simpler. The tools that you’ll be needing would be an auto-responder and a bulk e-mailer software. These software would store your data securely in their system, help you create eye-catching emails, and send emails in bulk accordingly.

Get More Business and Brainstorm Marketing Ideas

What does every business want? More business. No matter what field or industry you’re in, you need money to stay afloat. For many companies that means more clients or customers. But how do you get the word out there? How do you let people know that you are open and ready for them to come in? Let’s create a story and then brainstorm some ideas for them and see if we can’t learn more about ways to market themselves.

I have a friend, let’s call her Sarah. Sarah makes wedding cakes. She’s really good at it, and everyone encourages her to open up her own shop. Sarah has a few friends who are getting married and gives them a discount of course since they really are good friends. But Sarah wants more. She wants to have people call her on the phone, and come into her shop and meet with her and order cakes from her, and pay full price. The first thing we need to ask Sarah, is who is your audience? Who would be interested in buying her product?

Now we have to think like a newly engaged couple: her main audience. Where would you go to look for this service? At first thought there are all the traditional methods: bridal fairs, bridal magazines, and websites. Let’s think more about websites. It’s no surprise that the internet is one of the best resources for information. It has been said that the phone book is dying directory. Better used for a booster seat for your kids or a computer monitor stand, than it is for it’s actual purpose. Everybody thinks of Google first before the turn to the yellow pages, so why not use the web as your greatest marketing tool?

Now we’re getting somewhere. But where do you start? The world wide web is vast place filled with millions of companies buying for attention. How do you begin? Sarah needs to look into her local market. There has to be couples in her city, neighboring cities, county or even state that need her services. Sarah does not really want to travel too far, otherwise it’s too hard to transport her equipment. She already knows that she doesn’t have that much competition in her own town. So after some research, she discovers that she could be listed on Google and other search engines, on the first page quite easily in her area.

Sarah follows the process that she needs to get ranked and pretty soon people are typing in “wedding cakes in my town” and Sarah pops right up. She’s getting more customers than she ever dreamed of! In fact she may have to hire a few more employees.

Because she was thinking outside of the box, Sarah was able to put her business on the internet and find the clients she had been missing out on, with just advertising in the phone book and the newspaper. Let’s take a lesson from Sarah and use the web to brainstorm marketing ideas for your company.